As part of the rollout for the video, Lil Nas X announced a collaboration with a company called MSCHF, which designed a limited-edition run of satanic-themed Nikes, each allegedly containing a drop of human blood in its sole. At the end of the video, the singer, dressed in nothing but a pair of briefs and thigh-high boots, slides down a never-ending stripper pole and lands in a version of Hell, where he performs a striptease for Satan. Rendered in C.G.I., the video follows Lil Nas X through a baroque, Boschian netherland, populated by outrageously costumed clones of the artist, and crackling with sexual charge.įor Lil Nas X, who revealed in 2019 that he is gay, “Montero” signalled a new and emphatically libidinal phase in his art.
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Welcome to Montero.” Lil Nas X, born Montero Lamar Hill, was using his given name for a fantastical underworld of his own making, a pastel-colored utopia where everyone could fly a freak flag. In March, he released a video for a new single titled “Montero (Call Me by Your Name),” which begins with a voice-over: “In life, we hide the parts of ourselves we don’t want the world to see. . . . Still, the extravagant music video has become the most effective way for Lil Nas X, a master of visual iconography, to make a splash. Pop culture is more visual than ever, but the traditional music video-in all its cinematic, big-budget glory-has been overtaken by bite-size, off-the-cuff material tailored for rapid consumption on social media. Lately, he’s grown into something more old-fashioned: a music-video star. In the earliest days of his career, the twenty-two-year-old musician Lil Nas X was a poster child for success on TikTok, after the platform helped propel his song “Old Town Road” to unprecedented ubiquity.